Tourism Minister Paul Papalia announces 'WA The Road Trip State'.
A new global tourism campaign was launched in Perth, promoting driving holidays in Western Australia. The campaign proposes the considerable size of the State should be viewed as an advantage, and highlights how its size provides an opportunity for people to experience a variety of destinations as part of a road trip. Showcasing WA as the
'Road Trip State', the campaign will be launched domestically and in nine international markets - Singapore, Malaysia, China, Germany, the United Kingdom, Hong Kong, Japan, New Zealand and Indonesia.
Minister's Video |
Media Statement | Video:
Announcement | Launch Video |
Tourism WA -
Western Australia Road Trip State -
NOTE: If the video does not start, it can be accessed by using the links below to either: download to your local computer or; play on smartphone and tablet portable devices.