A new marketing campaign focusing on selling Perth as a holiday destination on Australia's east coast has been launched by
Tourism Minister Paul Papalia.
'Hotel Perth' has been developed to showcase the changing face of Perth and reposition the city as a vibrant destination on nature's doorstep. It is a targeted campaign to reignite interest on the east coast and drive increased visitation to Western Australia.
Tourism Minister Paul Papalia said, "As well as Hotel Perth, over the coming months Tourism WA will deliver other interstate marketing initiatives including an AFL tourism campaign, promotion of regional areas such as Broome, the Kimberley, Exmouth and the Coral Coast, and a series of co-operative campaigns."
Minister's Video |
Media Statement |
Tourism WA |
Hotel Perth -
facebook video link |